Huawei Consumer Business Group (BG) and Leica Camera AG announced the launch of their strategic cowork, with a common vision and goals. A collaboration that will give the two parties the opportunity to combine their unparalleled expertise in the fields of technology and photography and their long tradition of craftsmanship, meticulous technique and pioneering spirit for a powerful collaboration aimed at redefining smartphone photography.
2012, Huawei was distinguished as the world's third-largest smartphone maker, while 2015 was the first Chinese company to sell more than 100 million mobile phones within a year. Being the first Chinese brand to be included in the prestigious Interbrand Best Global Brands List of 2014, Huawei was launched at 88 at 2015. At the same time, the internationally awaited Huawei Watch and Huawei P8 were launched. 2016, Huawei is working with Leica Camera, aiming to enhance its success. A collaboration of mutual benefit with the most famous brand in the field of photography designed to create an unparalleled experience for consumers.
For more than 100 years, Leica's premium manufacturer of famous Leica cameras has been successfully launching light weight cameras with innovative optical lenses, the first of which is the pioneering street photographer's preference. Leica cameras, with the red-eye branding feature, continue to attract the interest of the new generation of consumers who want to acquire the Leica look and have such a camera in their possession.
Richard Yu, CEO of Huawei Consumer BG said: "We carefully select our partners and with this excellent partnership we will offer the broad base of our consumers the unlimited possibilities of the two brands. Combining innovation with design, we will enhance the user experience and continue to produce advanced technology through seamless quality image. Leica is a legend in the world of photography, setting the bar for the entire industry. We at Huawei are very proud of our new partnership.”
Oliver Kaltner, CEO of Leica Camera AG said: “The strategic partnership between Huawei and Leica Camera demonstrates the desire of two fast-growing international brands to constantly evolve and expand their technological horizons. In addition to innovative power and premium standards, the two companies are united in a commitment to uncompromising quality. The technology partnership with Huawei offers Leica Camera an awesome opportunity to showcase its proven visual its expertise in a new product category and unlock great business segments of the mobile device industry. Smartphones make a significant contribution to the world of photography and open a new door for the company to new common goals and fields of application."
"Leica owes its legendary reputation to the long tradition of innovation, precision and craftsmanship that characterizes it. I am very happy and I am convinced that a traditional, medium-sized company will contribute with its principles and know-how in its long-term cooperation with Huawei, aiming to achieve the best possible result in the smartphone industry, "said Dr Andreas Kaufmann, key shareholder and chairman of the supervisory board of Leica Camera AG.
