Η research of the Edelman Trust revealed an “unprecedented crisis trust" in the US and 22 countries. The reason; the Fake News.
The failure of Facebook, Google and Twitter to address the damaging effects of Fake News news) δημιούργησε μεγάλη δυσπιστία στις πλατφόρμες των κοινωνικών μέσων, τις μηχανές αναζήτησης και τις εφαρμογές ειδήσεων, αναφέρει η Edelman Trust Barometer 2018, μια έρευνα που πραγματοποιήθηκε σε πάνω από 33.000 άτομα από 28 χώρες.
But trust in journalism has improved significantly. So today, there seems to be a huge gap between each platformmass media and greatly improved journalism.
Ο Richard Edelman, chairman and CEO of Edelman, the largest private public relations firm, said that because of Fake News, there is "an unprecedented crisis of confidence in the US."
"This is the first time that a huge drop in confidence has not been linked to a pressing economic issue or a catastrophe like the Fukushima nuclear disaster. In fact, it's an absolute irony as it happens in a time of prosperity, with the US stock market and employment rates hitting record highs. The reason for this decline is due to the lack of objective news and rational reason. "
False news and the inability of social media platforms and search engines to cope with them created a series of confidence loss situations in most of the countries that participated in the survey.
This is a big phenomenon with potentially high long-term costs for social media platforms. Shares of Facebook fell more than 6% when they announced they would stop showing a lot of news on users' feeds - which implied that no mechanical solution could be found.
Edelman's research found that a large number of people (63%) said they could not trust facebook's plan to find out if a story comes from a reliable journalistic source. However, people's confidence in journalism and journalists rose double-digit, the largest of all accusations.
Edelman states that the global crisis of confidence can only be addressed by the business community. Almost them two a third of respondents expect CEOs to drive policy change and not wait for government action. Businesses have a much higher credit rating than government institutions.
… Building trust (69 percent) is now a priority for CEOs, as it surpasses the production of new high quality products and services (68 percent)….
Tech businesses are the most trusted industries (but not social media platforms) at 75%. Education 70%. Professional services 68%, and financial services with a percentage of 54%.
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