Such as he says Axios, 200 newspapers are suing Google and Facebook, claiming that they are manipulating the advertising market in ways that directly harm their companies.
The lawsuits, handled by a team of attorneys and law firms, are filed for account about 30 different companies. These companies in turn represent approximately 200 separate newspapers across the US. 
The media is accusing Google and Facebook of monopolizing the digital advertising market through illegal practices. In this way, they seek to "recover the previous financial losses of the newspapers", essentially demanding payments commensurate with the money they have lost over the years.
"These companies are more powerful than Standard Oil in its heyday, so no one wants to be the first to sue them," said Doug Reynolds, chief executive of HD Media, one of the companies that filed the lawsuit. In a recent interview with the Wall Street Journal, Reynolds said: "We felt the political and legal climate was moving in our favor and we were ready to move on."
It should be mentioned that these lawsuits were probably expected, as print media has not been doing so well lately. A Pew Research study last year found that the industry's ad revenue has fallen 62 percent over the past decade, from $37,8 billionmillions dollars in 2008 to $14,3 billion in 2018. Daily newspapers have dropped circulation from 50 million in 2007 to about 28 million in 2018.
Companies like Google, meanwhile, have come a long way in managing all of their online advertising. In 2020 alone, Alphabet's parent company earned $ 183 billion, of which more than 80% came from advertising, reports CNBC.
