May and June were busy months for Microsoft and Apple, as well as the two Companies have unveiled new 2-in-1 devices that continue the successful Surface and iPad Pro series.
Apple's increasing focus on the iPad Pro is living proof that Cupertino is now betting on large 2-in-1 devices, while it initially ignored this market and even seemed to be "playing" with Microsoft because it had invested in it. That's why the general manager of Microsoft's Surface division Ryan Gavin said that it is clear that Apple is copying his company, using the same ideas in productthe likes of the iPad Pro.
"We've been perfecting our 2 in 1 products for years and when the Surface was first released, everyone was skeptical, including Apple. "Then they followed in our footsteps and the iPad Pro is a clear example," he said in an interview with BI.
Although there is no doubt that Gavin is right, he probably forgets many important examples that show that it is the opposite.
It is worth mentioning as an example Apple's operating system, which is essentially a mobile platform for desktop and mobile devices. The vision of the common platform was launched by Cupertino and was adopted by Microsoft that is now developing Windows 10 for desktop and mobile devices.
Not to mention Apple's update model, but built-in ones as well markets applications (see the corresponding Microsoft Windows Store).
On the other hand, Surface RT did not really impress, mainly due to the limited operation of Windows RT, and then Apple CEO Tim Cook did not miss the opportunity to entertain the event, indicating that Surface was a mix between the cooler and the toaster.
As soon as Surface became a successful product and more manufacturers began to invest with 2 frenzy in 1. Apple did not follow the trend and released an iPad with a keyboard, but it also developed a stylus very similar to Microsoft's Surface Pen.
Gavin said that when developing new Surface models, "we did not look at Apple models", although he acknowledged that his company usually pays attention to its rivals. In the case of the Surface, however, we are talking about "innovation" according to Redmond, a term that Apple has forgotten anyway.
