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When you do markets μέσω διαδικτύου, θέλετε να βρίσκετε τα προϊόντα που ψάχνετε γρήγορα και εύκολα. Και οι έμποροι θέλουν να προωθήσουν αυτά τα ίδια προϊόντα. Για αυτό το λόγο, το Google Search εμφανίζει advertisements shopping, connecting our users with thousands of advertisers, big or small, in ways that work for everyone.
We think its decision European Commission for online shopping underestimates the value of this kind of quick and easy links. While some comparison sites obviously want Google to show them more clearly, our data shows that users usually prefer to use links that direct them directly to the products they want, rather than websites where they will have to resume their searches.
We believe that the existing shopping results we provide are useful and a much improved one version των παλαιότερων διαφημίσεων που εμφανίζαμε μια δεκαετία πριν οι οποίες περιείχαν μόνο κείμενο. Το να εμφανίζουμε διαφημίσεις που περιέχουν εικόνες, αξιολογήσεις και τιμές ωφελεί εμάς, τους διαφημιζόμενους μας και πάνω απ' όλα τους χρήστες μας. Και τις εμφανίζουμε μόνο όταν τα σχόλια σας μας υποδεικνύουν ότι είναι σχετικές. Χιλιάδες Ευρωπαίοι έμποροι χρησιμοποιούν αυτές τις διαφημίσεις για να ανταγωνιστούν με μεγαλύτερες Companies such as Amazon and eBay.
When the European Commission asks us why some comparison shopping sites haven't done as well as others, we think they should take into account the multitude of sites that have developed these days - including the big online shopping sites like Amazon and eBay. After tools comparisons, reviews, millions of merchants, and a huge variety of products, from shoes to everyday groceries, Amazon is a big competitor and has grown to be the first "destination" that users turn to when looking for products. And as Amazon has grown, it's only natural that some comparison services have proven less popular than others. We compete with Amazon and other websites for online shopping searches by showing more useful product information.
When you use Google Search to search for products, we try to provide you with what you are looking for. Our ability to do so well does not favor us or any other website or vendor - is the result of hard work and continuous innovation based on user information.
Given the data and respecting the positions of the European Commission, we disagree with the results announced today. We will look at the Commission's decision in detail as we are thinking of proceeding with an appeal and look forward to continuing to make our positions clear ".
