Kaspersky Lab: The composition of the modern home is changing, bringing with it a new era of the "smart" house, which on average consists of 2,4 people, 0,3 pets and more 6,3 connected devices per house. With appliances playing an important role in today's homes, Kaspersky Lab has introduced Kaspersky Internet Security and Kaspersky Total Security updates to help people take care of their devices in the same way as pets and those who stay down from the same roof.
Now in every home there are more devices than people and pets and these devices play a crucially more important role in the life of the home with people using them for everything from surfing the Internet to online shopping and video sharing with cats purring.
Furthermore, this increased connectivity also raises security concerns, which are made worse by the fact that, according to the Kaspersky Cybersecurity Index, two-fifths (39%) of people leave their devices unprotected against digital threats such as hacking, malware, financial fraud and others.
The latest versions of Kaspersky Internet Security and Kaspersky Total Security are designed to protect the modern household by helping people look after connected devices and every aspect of their digital life in the way they already protect family members and their pets.
When the "smart" house wakes up, it connects to the Internet
With 6,3 devices, the average household today spends most of the time awake surfing the Internet and the more people surf the Internet, the higher the risk of being malicious or malicious.
In its annual survey, Kaspersky Lab found that 63% of Internet users are concerned about phishing emails and websites. To address this concern, Kaspersky Internet Security and Kaspersky Total Security solutions include anti-phishing technology to prevent users from falling victim to fake or spam emails, fake websites or fraud. In addition, the updated URL Advisor informs the user if the link in the searching machine leads to a trusted, suspicious, dangerous or phishing website through a special indicator near each link.
House is where the important facts are
Along with fears about fake websites, affiliated households are also worried that they will lose the information stored on their average 6,3 devices, with photos being identified as their most valuable data. In fact, Kaspersky Lab's research has shown that for many, losing their digital photos causes more stress than even a pet separation or illness.
As their data is so valuable, more than half of Internet users (56%) worry about their data being stolen by the ransom requirement, which are set to increase after the recent epidemic WannaCry. To help people living in "smart" homes keep their peace of mind, Kaspersky Internet Security and Kaspersky Total Security solutions include the anti-ransomware features of the company that have been updated to be able to deal with even the most complex ransomware program.
Every family wants to keep things at home, but in today's smart home era, people's privacy is often at risk when they are online. Because of this, people worry about their data falling into the hands of others with some of the data stored on their personal devices being so sensitive that 44% of users don't want anyone else to see it. To ensure that users' data remains in their own hands, the new App Lock feature for Android προσφέρει ένα επιπλέον επίπεδο προστασίας μαζί με έναν μυστικό κωδικό για τους χρήστες για να προστατέψουν συγκεκριμένες εφαρμογές, όπως οι υπηρεσίες αποστολής άμεσων μηνυμάτων, τα μέσα κοινωνικής δικτύωσης, τα email ή άλλες απόρρητες πληροφορίες από αδιάκριτα βλέμματα σε περίπτωση που κάποιος τρίτος αποκτήσει πρόσβαση στην συσκευή τους. Οι χρήστες μπορούν επίσης να επωφεληθούν από την υπηρεσία Kaspersky Secure Connection που βρίσκεται ενσωματωμένη στο Kaspersky Internet Security και Kaspersky Total Security και κρυπτογραφεί όλες τις κινήσεις του χρήστη όταν συνδέεται σε επισφαλή Wi-Fi ή κάποια sensitive web page.
Affiliated children at the center of the house
While there are clear concerns about data security and user privacy, the "smart" home also raises concerns for the most vulnerable family members, who are increasingly connected to the Internet. 60% of people, for example, worry that their children may have uncontrolled access to inappropriate content on the Internet. Kaspersky Lab developers included the company's famous parental controls in the latter version of Kaspersky Total Security. These allow parents to set time limits for certain devices in the home, limit the apps that children can use and prevent access to websites with adult content, obscene language or information about drugs and more. all integrated into the Kaspersky Safe Kids service.
Elena Kharchenko, Kaspersky Lab's Head of Consumer Product Management, said: "Our devices affect the way we and our families live our lives. They give us the power to connect, learn, communicate and complete basic transactions wherever we are. Assist our lives and it is not surprising that in the new era of the "smart" house there are more devices than people and pets per house.
And he continued: "But as we know from our research, continuous connectivity brings with it natural concerns about internet security - from the fear of being scammed, to the worries about what our children see when they are online. These are the concerns we have encountered with the latest versions of Kaspersky Internet Security and Kaspersky Total Security. These are security solutions that offer people a smarter way to take care of their family's digital world without interfering with their online experience. ”
More information about Kaspersky Internet Security and Kaspersky Total Security you can find here.
