Kaspersky Lab new Internet Security & Total Security

Kaspersky Lab: The composition of the modern home is changing, bringing with it a new era of the "smart" house, which on average consists of 2,4 people, 0,3 pets and more 6,3 connected devices per house. With devices playing an important role in today's homes, Kaspersky Lab has introduced updated versions of Kaspersky and Kaspersky Total Security, aimed at helping people take care of their devices the same way they take care of pets and those living under the same roof.

Now in every home there are more devices than people and pets and these devices play a crucially more important role in the life of the home with people using them for everything from surfing the Internet to online shopping and video sharing with cats purring.

Still, this increased connectivity raises concerns at the same time ς, οι οποίες χειροτερεύουν με το γεγονός ότι, βάσει του Kaspersky Cybersecurity , two-fifths (39%) of people leave their devices unprotected against digital threats such as hacking, malware, financial fraud and more.Kaspersky Lab

The latest versions of Kaspersky Internet Security and Kaspersky Total Security are designed to protect the modern household by helping people look after connected devices and every aspect of their digital life in the way they already protect family members and their pets.

When the "smart" house wakes up, it connects to the Internet

With 6,3 devices, the average household today spends most of its waking hours surfing the Internet, and the more people surf the Internet, the greater the risk of falling victim to malware or malware s.

In its annual survey, Kaspersky Lab found that 63% of Internet users are concerned about phishing email and web pages. To address this concern, Kaspersky Internet Security and Kaspersky Total Security include anti-phishing technology to prevent users from falling victim to forgery or spam, fake web pages, or fraud. Additionally, the updated URL Advisor tells the user if the search engine link ends up on a trusted, suspicious, dangerous or phishing website through a special link near each link.

House is where the important facts are

Along with fears about fake websites, affiliated households are also worried that they will lose the information stored on their average 6,3 devices, with photos being identified as their most valuable data. In fact, Kaspersky Lab's research has shown that for many, losing their digital photos causes more stress than even a pet separation or illness.

As their data is so valuable, more than half of Internet users (56%) worry about their data being stolen by the ransom requirement, which are set to increase after the recent epidemic WannaCry. To help people living in "smart" homes maintain peace of mind, Kaspersky Internet Security and Kaspersky Total Security solutions include anti- company functions, which have been updated to be able to deal with even the most sophisticated ransomware.

Η κάθε οικογένεια θέλει να κρατάει «τα εν οίκω μη εν δήμω», αλλά στη σημερινή εποχή των «έξυπνων» σπιτιών η ιδιωτικότητα των ανθρώπων συχνά κινδυνεύει όταν είναι online. Για το λόγο αυτό, οι άνθρωποι ανησυχούν ότι τα δεδομένα τους θα πέσουν στα χέρια άλλων με κάποια από τα δεδομένα που φυλάσσονται στις προσωπικές τους συσκευές να είναι τόσο ευαίσθητα που το 44% των χρηστών δεν θέλει να τα δει κανείς άλλος. Για να διασφαλίσει ότι τα δεδομένα των χρηστών θα παραμείνουν στα δικά τους χέρια, η νέα λειτουργία App Lock για Android προσφέρει ένα επιπλέον επίπεδο προστασίας μαζί με έναν μυστικό κωδικό για τους χρήστες για να προστατέψουν συγκεκριμένες εφαρμογές, όπως οι υπηρεσίες αποστολής άμεσων μηνυμάτων, τα μέσα κοινωνικής δικτύωσης, τα email ή άλλες απόρρητες πληροφορίες από αδιάκριτα βλέμματα σε περίπτωση που κάποιος τρίτος αποκτήσει πρόσβαση στην συσκευή τους. Οι χρήστες μπορούν επίσης να επωφεληθούν από την Kaspersky Secure Connection is integrated in Kaspersky Internet Security and Kaspersky Total Security and encrypts all user movements when connected to unsafe Wi-Fi or a sensitive website.

Affiliated children at the center of the house

While there are clear concerns about data security and user privacy, "smart" home also raises concerns about the most vulnerable family members that are increasingly connected to the Internet. 60% of people, for example, worry that their children may have uncontrolled access to inappropriate content on the Internet. Kaspersky Lab developers included the company's reputed parental controls in the latest version of Kaspersky Total Security. These allow parents to set time limits for specific devices at home, restrict applications that children can use, and prevent access to adult content websites, inappropriate language, or information about narcotics, and much more, all built into Kaspersky Safe Kids.

Elena Kharchenko, Head of Consumer Management της Kaspersky Lab, δήλωσε: «Οι συσκευές μας επηρεάζουν τον τρόπο με τον οποίο εμείς και οι οικογένειές μας ζούμε τη ζωή μας. Μας δίνουν τη δύναμη να συνδεόμαστε, να μαθαίνουμε, να επικοινωνούμε και να ολοκληρώνουμε τις βασικές συναλλαγές όπου κι αν είμαστε. Υποβοηθούν τη ζωή μας και δεν αποτελεί λοιπόν έκπληξη το γεγονός ότι στη νέα εποχή του «έξυπνου» σπιτιού υπάρχουν περισσότερες συσκευές από ό, τι άνθρωποι και κατοικίδια ζώα ανά σπίτι.

And he continued: "But as we know from our research, continuous connectivity brings with it natural concerns about internet security - from the fear of being scammed, to the worries about what our children see when they are online. These are the concerns we have encountered with the latest versions of Kaspersky Internet Security and Kaspersky Total Security. These are security solutions that offer people a smarter way to take care of their family's digital world without interfering with their online experience. ”

More information about Kaspersky Internet Security and Kaspersky Total Security you can find here.

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Written by Dimitris

Dimitris hates on Mondays .....

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