IPhone 8 will be a fairly expensive device, since estimates show a starting price of 999 dollars, and analysts warn that few will spend so much on a new phone.
Mark Moskowitz of Barclays explained in a note to investors that only 18 percent of iPhone buyers may be willing to pay 1.000 dollars for the new model, indicating that Samsung is likely to take advantage of it by attracting customers looking for a high end device at a more affordable price.
"We are worried about Apple, because it will have to meet the significant expectations of its investors after the expected release of three new iPhones in September. This could be more difficult if we say that only 18% of potential iPhone buyers are willing to spend $ 1.000 + on a new device (Wireless Subscriber Survey, 08/09/17). the analyst explains.
In addition, the analyst estimates that more customers will be tempted to enter the mid-market market, mainly due to the models developed by fast-growing Chinese companies such as Huawei, Oppo and Vivo.
The analyst says that the new Samsung devices could benefit from the high price of the iPhone 8, but both the Galaxy S8 and Note 8 are also very expensive and are very close to Apple's price.
The recent Galaxy Note 8 Samsung will be available from 929 dollars in the United States, but pricing will vary depending on the company, with T-Mobile, for example, having the device for 930 dollars, while Verizon will release it at 960.
At the same time, it is worth remembering that Apple could make the surprise, since there are many who consider the new iPhone, necessary for their visibility έξω