Facebook: Cuts revenue on pages with false news

The announced today the measures it will take to combat fake news: the from advertisements.

As two Facebook product managers explain in today's update, Facebook advertising will not be allowed to and from pages that repeatedly share news that has been flagged as false by third parties.Facebook

Facebook hopes that this measure will help stop the tide of false stories as it cuts off any possible cash allocation on such pages:

Today 's update of the measures contributes to financial incentives and reducing the spread of fake news, which is another step towards building a more informed Facebook community.

When Facebook he first described his plan to curb fake news last year, reported cutting its revenue to spammers, but did not explain how it would do that.

Adam Mosseri, VP of News Feed, said it was very easy to pinpoint the true motives of people running such Pages:

We have found that a lot of fake news exists for financial reasons. Spammers make money by masquerading as well-known news organizations and publishing hoaxes that make to visit their websites, which mainly serve ads.

Facebook's product managers have also said that Pages that have been identified with false content may be able to advertise if they stop sharing fake news at some point but did not specify the length of time.

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Written by giorgos

George still wonders what he's doing here ...

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