Branding, rumors, fanaticism, marketing and dilemma

, Brand Name, : Apple's next flagship will be called iPhone X, not iPhone 8, according to a publication by Dutch website iCulture. iCulture claims that the iPhone without an on-screen home button will be called the iPhone X, via a "reliable source," based on "information announced by Apple itself in Cupertino" at a meeting on Thursday. Of course we cannot confirm the publication.

It is one of the hundreds of rumors surrounding the mystery before each new device launches, and they try to fill the insatiable curiosity of the consumer, waiting in the corner with the credit card on hand.Branding

Throughout this website, we often talk about Apple fanboys, but by reading the comments on our Facebook page you'll see that fanboyism isn't just limited to those of the company from Cupertino. There are her fans Microsoft, Apple, Xiaomi, Samsung, and generally branded with every Brand name.

The term Branding refers to a company's strategy while Marketing is very common in the tactics the company will follow to implement this strategy.

Marketing is what makes people buy a product, while Branding is what makes people connected to the product, making people remember the product, and trusting a company. It's what makes a consumer public fan of a company.

Every Marketing tries to turn the desire into a need. With market research as its main tool, it matches the products or the with the target customer who needs or wants them, or even better after understanding their needs and wants, builds the corresponding products / services with the features and properties that the customer wants (see Microsoft and Windows Insiders).

Marketing communicates (advertising and promotion), and makes the products available through the distribution channels to which should be sold.

From the above, one can suspect that the hundreds of publications about the features of upcoming products perfectly serve the Marketing and by extension the Branding of a company.

Thus, every small reputation acquires special importance, adding value to Branding and expanding Marketing whose main goal is to of the product in any way.

On the Internet, value is entirely measurable by creating keywords that machines recognize and rate. s. The it's huge in every way and for everyone involved!

From the obvious that is the company that makes the product itself, to the website that publishes the reputation by collecting valuable clicks (and by extension ads) from a fanatical audience that spends their time supporting Brand Names, as if they have earnings from the companies' profits, all show how important the benefits are.

SecNews and all of the above.

Since we got it iguru.gr on the Internet, we decided to be different. Our diversity was measurable and we tried to control it in every internal evaluation. We still try to maintain an objective point of view, presenting the latest technological news with personal opinions, which are often opposed to branding and marketing. Always at the appropriate cost of course….

Fact: The game is set long before us

However, as we have said above, the benefits of this game are for everyone involved. If we do not mention the reputation, we will not survive as a page, as the majority, as we mentioned earlier, is looking for the information that will make the difference for many different reasons.
The reasons behind the marketing itself sometimes move into the realm of selfishness, or a low self-esteem enhanced with a super duper device. Scientists behind Marketing are aware of insecurity and the need for self-promotion of the buying audience. The fanboy from wherever it comes suggests the success of Branding with the ultimate brand awareness and dedication.

The Dilemma:

All of the above is well known and it seems impossible even if you want, not to take a position in one way or the other. Who wants to look inside? It is much better and much easier to look at the windows.

The dilemma besides ours concerns you directly and you are behind the other side of the screen:

Of course I'm not talking about Secnews anymore, but about what we choose to read… and perhaps, how we evaluate and receive messages.

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Written by giorgos

George still wonders what he's doing here ...

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