Branding, rumors, fanaticism, marketing and dilemma

Branding, Brand Name, Marketing: Apple's next flagship will be called the iPhone X, not the iPhone 8, according to a post on the Dutch website iCulture. ICulture claims that the iPhone without a home button on the screen will be named the iPhone X, through a "reliable source", based on "information announced by Apple itself in Cupertino" at a meeting on Thursday. Of course we can not confirm the publication.

It is one of the hundreds of rumors surrounding the mystery before each new device launches, and they try to fill the insatiable curiosity of the consumer, waiting in the corner with the credit card on hand.

Through this website, we talk about Apple's fanboys very often, but by reading the comments on our Facebook page you will see that fanaticism is not limited to Cupertino's products. There are her fanatics Microsoft, Apple, Xiaomi, Samsung, and generally branded with every Brand name.

The term Branding refers to a company's strategy while Marketing is very common in the tactics the company will follow to implement this strategy.

Marketing is what makes people buy a product, while Branding is what makes people connected to the product, making people remember the product, and trusting a company. It's what makes a consumer public fan of a company.

Every marketing tries to turn desire into need. With the main tool of market research, it assigns products or services to the target customer who needs them or wants them, or better yet, by understanding their needs and desires, manufactures the corresponding products / services with the characteristics and properties the customer desires (see Microsoft and Windows Insiders).

Marketing discloses (advertising and promotion), and makes products available through distribution channels at the price to be sold.

From the above one can suspect that the hundreds of publications on the characteristics of upcoming products, serve perfectly the Marketing and consequently the Branding of a company.

So every little fame gets special importance, adding value to Branding and expanding Marketing that has as its primary goal the appearance of the product in any way.

On the Internet, the value is absolutely measurable by the creation of keywords that are recognized and rated by search engines. The benefits are enormous in every respect and for everyone involved!

From the obvious that the company that produces the product itself, to the website that publishes the reputation by collecting valuable clicks (and consequently ads) from a fanatical audience that spends its time supporting Brand Names, as if it has earned from corporate profits, all show how important the benefits are.

SecNews and all of the above.

Since we got it iguru.gr on the Internet, we decided to be different. Our diversity was measurable and we tried to control it in every internal evaluation. We still try to maintain an objective point of view, presenting the latest technological news with personal views, which are often opposed to branding and marketing. Always at the appropriate cost of course….

Fact: The game is set long before us

However, as we have said above, the benefits of this game are for everyone involved. If we do not mention the reputation, we will not survive as a page, as the majority, as we mentioned earlier, is looking for the information that will make the difference for many different reasons.
The reasons behind the marketing itself sometimes move into the realm of selfishness, or a low self-esteem enhanced with a super duper device. Scientists behind Marketing are aware of insecurity and the need for self-promotion of the buying audience. The fanboy from wherever it comes suggests the success of Branding with the ultimate brand awareness and dedication.

The Dilemma:

All of the above is well known and it seems impossible even if you want, not to take a position in one way or the other. Who wants to look inside? It is much better and much easier to look at the windows.

The dilemma besides ours concerns you directly and you are behind the other side of the screen:

Of course I'm not talking about Secnews anymore, but about what we choose to read… and perhaps, how we evaluate and receive messages.