Huawei has already announced that its primary goal is to overtake Apple in smartphone sales worldwide, and as it turns out, the Chinese company she hit her target. Our data comes from the research company Counterpoint Research.
Although no details have been given on units sold, a chart released by Counterpoint shows that both Huawei and Apple have about 12% of market share, with a huge growth rate for the Chinese company in recent months.
Huawei overtaking Apple isn't that much of a surprise given the lack of new models iPhone, but also the improvements presented by the Chinese company in its models. Of course the biggest challenge right now is to maintain that second place after the iPhone 8 launches next month.
"It's an important milestone for Huawei, the largest Chinese smartphone brand with a growing global presence.
Huawei's recent global success can be attributed to its continuous investment in R&D (Research and Development) and industrial engineering production, combined with aggressive marketing and expansion of sales channels," said Counterpoint Research director Peter Richardson.
The bad news for Huawei is that the company does not have a model in 10's top smartphones in the global market share.
Apple is still the clear leader as iPhone 7 leads the race with an 4%, followed by iPhone 7 Plus to 2,9% and Oppo R11 to 2,1%. The Samsung Galaxy S8 is fifth with 1,8%, while Apple is still close enough to another model, this time with the iPhone 6, which still has a market share that reaches 1,6%.
Counterpoint says this is because Huawei has many models on the market without a high end device, and that could change very soon with its release Mate 10.
