So to break the tradition, Apple bypassed the old nameplate of iPhones that has been around for almost 10 years. Changing the Name of the iPhone? Apple had previously released the iPhone 3, shortly after 3S, then iPhone 4 and later 4S. It followed the same procedure until 2016.
By that logic, the iPhone 8 should be called the iPhone 7S, but apparently Apple decided to skip an "S" and move on to the next model.Is there any logic to Apple's established naming habit? And if so why did it change?
Most of Apple's customers, and companies that manufacture smartphones in general, do not buy the device that interests them directly from Apple. manufacturing company, but usually with a contract they make with the mobile provider of their choice.
Initially there were and were selling a lot of annual contracts. Slowly, the 18 months and the 2 years appeared.
As you understand, the interest of every manufacturer is to acquire a new device per year. It is no coincidence that programs of the type "New smarthone every year" have been created by her Apple, but also from mobile providers.
But let's go back to Apple, which continues to dominate the space. A space that is highly competitive, and fast-paced, with design and construction taking place in less than a year.
We've talked about the innovation introduced by Jobs' first iPhone before. A completely different device from the ones in circulation. No keys, no redundant buttons, but only a black touch screen. We could claim that the device caused a technological shock to the geeks of the time.
This year the innovation came with an embryonic AI processor, FaceID, and other big and small, which apparently didn't cause any technological shock.
Among the innovations is the change, or the temporary bypass of the series number, S number.
In Tim's agony, but also in every Tim's, every change is necessary in a world where everyone is running along with competition.
Ultimately I don't know if the idea of a parallel release of an iPhone 8, and an iPhone X, will be lucrative for Apple.
Apple has a specific clientele, which does not buy devices that the masses buy… They will not be compatible with the latest super duper Android, and I believe they will not do it with the iPhone 8 either.
What is going to happen; The numbers will speak, and the numbers always speak in favor of innovation.
A very good scenario would be if a Chinese company with a research team did a surprise by offering a device that would end the benchmarks.
In the meantime, don't look for iPhone 7S, it doesn't exist.