The shares of Apple Inc. fell almost 3% on Thursday, according to stakeholders due to the weak demand of the iPhone 8. The device has made analysts and investors question the company's strategy.
Mobile providers in the United States and Canada report slow upgrades in the third quarter, and while some are expecting some recovery with the release of the iPhone X in November, others warn that the high price of the phone could add to demand.Rogers Communication CEO RCIb.TO, Canada's largest mobile network, said on Thursday that the desire to acquire Apple's iPhone 8 and 8 Plus, released in September, was "anemic", awaiting of 3's November release of the most expensive iPhone X.
Verizon Communications Inc.'s financial director Matt Ellis said the number of upgrades in the third quarter has fallen relative to previous years but is waiting for the upgrade of the iPhone X.
"As we enter the holiday season, we think we will see more demand."
Η Apple to date it has not provided sales figures with updates, but the vendor's indications are not encouraging.
To understand the market confusion, we will mention that the older iPhone 7 takes precedence over its successor a month after iPhone 8, according to KeyBanc Capital Markets analyst John Vinh.
So the frenzy that prevailed every year after the announcement of the new iPhone was not seen this year, which was not unseen by investors.
Meanwhile, it is not just the public that refers to the high price of the iPhone X. Rogers CEO Joe Natale said that the expectation for the iPhone X is high, and that Apple's starting price of 999 dollars makes it a expensive device.