Apple: Why did he buy the Shazam music discovery company?

Reports want Apple to be in the final stages of an agreement with the Shazam Music Finder.

According to initial reports from TechCrunch, the deal could be officially announced this coming Monday. If it eventually happens, the buyout price will be around 400 dollars, a number that also confirmed the Recode a bit later. This means a significant discount for a business worth about 1 billion dollars.Shazam

Shazam, since the foundation of 2002, has accumulated at least 140 million dollars.

Οι αναφορές για την εξαγορά της εταιρείας ακολουθούν προηγούμενες φήμες που αφορούσαν την . Η Snap κατάφερε μια συμφωνία στα τέλη του περασμένου έτους που επέτρεψε στους Snapchatters να χρησιμοποιούν την υπηρεσία Shazam για να βρίσκουν τους καλλιτέχνες τραγουδιών μέσα από την εφαρμογή. Στο τέλος όμως φαίνεται ότι κέρδισε η Apple. Προς το παρόν δεν είναι σαφές αν η νέα συμφωνία θα επηρεάσει αυτές τις παλαιότερες συμφωνίες.

As for the reason behind the acquisition, there are no official statements yet - or any official confirmation from either party.

From της Apple, τα οφέλη θα είναι πολλά. Το πιο προφανές κέρδος για την Apple, αν και φαντάζει μικρό για το μέγεθος μιας εταιρείας όπως η Apple, είναι ότι δεν θα δίνει πια προμήθειες για τους χρήστες που αποστέλλονται στο iTunes για να αγοράσουν μουσική, μέσα από την υπηρεσία.

However, a more tangible benefit could take the form of additional pressure on competing services such as Spotify and Google Play Music. According to a post by Wall Street Journal, Shazam sends about one million clicks a day to Spotify only.

And as The Verge pointed out, the biggest benefits can be related to the augmented reality technology being developed by the Shazam platform.

Earlier this year the company launched an AR platform based on a technology it introduced in 2015. The technology allows users to scan physical products such as magazines, books and advertisements to get additional , like Google Lens.

This could be an Apple reaction to anticipate features that are being prepared for Pixel 2 that will be using Google Lens very much.

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Written by giorgos

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