While the movement #DeleteFacebook, continues to refer to the social, a research by AdGuard proves that no one can get away with Facebook. Why; The monitoring software created by the largest social network is available in a surprising number of applications.
The Facebook Audience Network is a tool used by developers in many applications. It exists almost everywhere as an advertising network, allowing developers to make money, but it also functions as an analytics tool that provides information about user behavior and demographics.
It basically works regardless of whether you have a Facebook account or not.
AdGuard examined 2.556 popular apps from the Google Play store and found that 41% was communicating with the Facebook Audience Network. Of course, the most worrying is that none of these applications required the user's consent when installing.
But what are the data that these apps share with Facebook? According to AdGuard, there are too many:
- Google Ads ID is a unique identifier for
- Ads provided by Google Play ”device information (operating system, make, model, screen resolution).
- Language code and time zone.
- Mobile provider name.
- Information from the applications, including the names of each activity. AdGuard points out that this behavior is very worrying because it states that the Facebook Audience Network is often used in applications that run on private information (eg banking applications) and because the names of activities can be very descriptive (ie TransferFundsActivity ). ”
- The IP address.
- Anything else the application developer decides to include. "For example, applications can send shopping information, user registration to services and more," says AdGuard.
The good news is that you can protect yourself very easily because all data is transferred to one address: graph.facebook.com.
So if you add the above address to the blocked URL list, Facebook will not be able to receive any of the above information.
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However, as the AdGuard survey pointed out, about 88% of applications are connected to third-party servers and 61% sends personal information.
If you think Facebook is the only company that collects your personal information through the applications you use, you are wrong.