The phenomenon is now fully established and seems to be fully accepted as a bad habit that no one wants but has to remind him how difficult change is. The media exist to portray public opinion, to give voice to the deaf but also to present the prevailing opinion.
But does it work upside down too?
In recent years, we have witnessed an explosion in the transfer of information, when we once had to get a letter from America, we had to wait for the ship for three months. TV, radio (online or classic) and internet development, including the above (see social networks, live streaming), information transmitters have increased sharply.
The great power of Media in relation to public opinion directly affects them political-socio-economic happening and can change the scene by serving hay, garbage, ideologies, propaganda, advertisements and anything else you can imagine.
Which are all served and what is the way?
Each transmitter needs its receivers. Here's the problem. How can I separate from the set and attract more receivers?
Below we will see some screenshots of its current modules Google News of Greece. Please note how the same information is served:
The titles describe the same events, in a very different way. The conclusions are more or less known to everyone: the terror and the evil Albanians are selling. One headline speaks of "probably of Albanian origin" the other of "Albanians marked perpetrators" with a certainty that leaves no doubt about what happened in a case that is still being investigated by the authorities.
The thousands of little black holes turn into "Absolute Terror." Yes, they are catchy "journalistic" terms that are used unabashedly to gather more sheep.
RANDAL DEVELOPMENTS: do you start to read and in the end you wonder what the fuck is evolution? But many are still the ones who keep pushing her.
The classic question of egg and hen can be transformed into the following: Media form public opinion or public opinion leads the media?
Media is undoubtedly influencing the public they are targeting and contributing to the formation of public opinion.
Only Media sets their choices, their targeting and their function, from the audience they have or from the audience they want to acquire !!
So the media, in addition to trying to shape public opinion because it benefits, will also seek the public opinion (profiling) to form a cruising line that will bring them more receivers.
So what we can say with certainty is that each site has the readers it deserves, and every reader finds the information he deserves.