IGuRu.gr has just received an email from Google listing all major updates to the General Data Protection Regulation (GDPR). The new General Data Protection Regulation will almost certainly affect you, as long as you are online and in the European Union. It will go into effect by May of 2018, and its consequences are complex as there may be penalties for any non-compliance.
Below we list the email email we received from Google:
| Dear associate, |
| Over the past year we have communicated the measures we take to ensure compliance with the requirements of the General Data Protection Regulation (GDPR), the new data protection legislation that will enter into force on 25 May 2018. The General Data Protection Regulation (GDPR) affects European and non-European companies using Internet advertising and measurement solutions when users and users have access to their websites and applications within the European Economic Area (EEA). |
| Today we are giving more details about the measures we take in view of the General Data Protection Regulation (GDPR), which includes the an updated User Consent Policy in the EU, changes to the terms of the contract, and changes to our products to help you and Google help you with meeting the new requirements. |
| Updated User Consent Policy in the EU |
| Η User consent policy in the EU of Google updated in order to reflect the new legal requirements of the General Data Protection Regulation (GDPR). Defines your obligations to update and get end-users consent from your sites and applications in the EEA. The policy is incorporated into the contracts for most Google advertising and measurement products worldwide. |
| Changes to the contract |
| Since last August, we have updated our contract terms for many products, reflecting Google's status as either processing or processing under the new legislation (see full categorization of our promotional products). The new GDPR terms will be added to your current contract with Google and will take effect on 25 May 2018. |
| In the cases of DoubleClick for Publishers (DFP), DoubleClick Ad Exchange (AdX), AdMob, and AdSense, both Google and its customers act as independent data processors processed by these services. These new terms provide clarity about our respective responsibilities when processing this data, while providing both you and Google with protection in relation to that particular processor. Through these terms, we are committed to complying with our obligations under the General Data Protection Policy (GDPR) when we use any personal data relating to these services and the terms require you to commit to the same commitment. |
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| If you use it Google Analytics (GA), Attribution, Optimize, Tag Manager, or Data Studio, either free or paid, Google acts as the processor of the personal data processed in the service. The data processing terms in these products are already available for your acceptance (Admin pages → Account settings). If you are a customer in the EEA Google Analytics, data processing will soon be included in your terms. Non-EEA GA customers and all GA 360 customers can accept terms within the GA. |
| Changes in products |
| In order to comply with the General Data Protection (GDPR) Regulation and in order to support your compliance, we do the following: |
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| Learn more |
| You can go to the address privacy.google.com/businessesto learn more about Google's data privacy policies and approach, and read them terms of data processing And them conditions of the controller. |
| If you have questions about this update, please do not hesitate to contact your account team or contact us through our Help Center. We will continue to communicate further information about our plans in the coming weeks. |
| Thank you, The Google Team |
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