Apple Shazam: The European Commission is looking at the relationship

The European Commission is launching an "in-depth" investigation into the takeover of the app ς μουσικής Shazam από την Apple. Η κύρια ανησυχία της Ευρωπαϊκής Επιτροπής είναι ότι η εφαρμογή Shazam θα δώσει στην Apple πρόσβαση σε ευαίσθητα εμπορικά which it can use to assert itself against its competitors in the European Economic Area.Apple Shazam

With this information, the European Commission states that Apple could directly target customers of its competitors Shazam application and lure them to hers Apple Music.

"As a result, the others streaming music could find themselves at a competitive disadvantage,” according to the EU press release.

Meanwhile, the Commission is also considering whether Apple Music competitors will be harmed if the Shazam application directs its users to Apple, and not to Apple's competitors such as Spotify and Deezer.

The Commission has called for a deadline until September 4 to investigate the above concerns.

Apple has announced the acquisition of Shazam, a United Kingdom-based company in December.
The agreement ex of course it serves many purposes for Apple beyond everything we mentioned above with Apple Music.
Shazam has a team that is specialized in training models, developing algorithms and . With Shazam's expertise in the use of data, we will see many applications of new technologies that serve Apple, such as a possible enhancement of the digital assistant Siri.

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Written by giorgos

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