Η European Επιτροπή ξεκινά μια έρευνα “εις βάθος” για την εξαγορά της εφαρμογής αναγνώρισης musics Shazam from Apple. The European Commission's main concern is that the Shazam app will give Apple access to sensitive commercial data that it can use to assert itself against its competitors in the European Economic Area.
With this information, the European Commission states that Apple could directly target customers of its competitors Shazam application and lure them to hers service Apple Music.
“Ως αποτέλεσμα, οι άλλες υπηρεσίες streaming μουσικής θα μπορούσαν να βρεθούν σε ανταγωνιστικό μειονέκτημα”, σύμφωνα με το EU press release.
Meanwhile, the Commission is also considering whether Apple Music competitors will be harmed if the Shazam application directs its users to Apple, and not to Apple's competitors such as Spotify and Deezer.
The Commission has called for a deadline until September 4 to investigate the above concerns.
Apple has announced the acquisition of Shazam, a United Kingdom-based company in December.
The acquisition agreement of the company naturally serves many purposes for Apple beyond all that we mentioned above with Apple Music.
Shazam has a team that is specialized in models educations, algorithm development and data management. With Shazam's expertise in the use of data, we will see many applications of new technologies that serve Apple, such as a possible enhancement of the digital assistant Siri.
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