After the name appeared at the center of a scandal that led to federal inquiries, Cambridge Analytica filed for bankruptcy. The best; Employees were not notified of the fact that today company it would stop working.
Cambridge Analytica named its employees and today issued a statement confirming that the company "is immediately shutting down all its businesses" because it has "been the subject of numerous unfounded accusations."
Of course, the company did not stop operating after a crisis of consciousness. According to the Wall Street Journal, the company has not had the required customers in recent months. The company's press release shows that its closure is due to the controls it has faced since its disclosures with Facebook:
Despite Cambridge Analytica's unshakable confidence that its employees have acted ethically and legally ... the media siege has had an impact on the company's customers and suppliers. As a result, it has been found that it is no longer viable to continue operating the business ...
Let's say the company's move was more than expected, as it does not have it range of Facebook, and its involvement in a scandal of this magnitude was something she could not manage.
Also the closure of the company was a prerequisite for re-emerging with another name, reassuring all those involved.