After the name appeared at the center of a scandal that led to federal inquiries, Cambridge Analytica filed for bankruptcy. The best; Employees were not notified of the fact that today company it would stop working.
Cambridge Analytica named its employees and released a statement today confirming that the company "is immediately ceasing all of its operations" because it had "been the subject of numerous baseless accusations."
Φυσικά η εταιρεία δεν σταμάτησε την λειτουργία της μετά από κάποια κρίση συνείδησης. Σύμφωνα με την Wall Street journal, the company did not have the required customers during the last months. The company's press release indicates that its shutdown is due to the scrutiny it faced following revelations with Facebook:
Despite Cambridge Analytica's unwavering confidence that its employees have acted ethically and legally ... the barrage of media coverage has had an impact on the company's customers and suppliers. As a result, it has been determined that it is no longer viable to continue operation of the business …
Let's say that movement of the company was more than expected, as it does not have it range of Facebook, and its involvement in a scandal of this magnitude was something she could not manage.
Also the closure of the company was a prerequisite for re-emerging with another name, reassuring all those involved.