One of the most recognizable brand names in the field of technology seems to deny his identity. BitTorrent is undoubtedly one of the most recognizable technological brand names, and it is surprising that BitTorrent Inc. changed its name to Rainberry.
According to the company, it was strictly a "corporate decision", but did not give any other incentive to make a change of this magnitude.
The company was founded by its inventor BitTorrent Bram Cohen. Since then BitTorrent Inc. became widely known by the popular torrent client uTorrent. Unlike most file sharing companies, BitTorrent Inc. it was very well funded from the beginning. Accel was one of the first investors, along with Facebook and Dropbox.
(Of course this did not prevent the uTorrent overloading with ads).
However, over the last decade, BitTorrent Inc. she did not show she could win what her owner hoped. The company occasionally had new products and services, changing business models, but none of them had the success it had with uTorrent.
In recent years, things have become even worse, as it was almost ruined by questionable management practices, according to Cohen. However, now under new leadership, things seem to have improved. The company has pledged to redefine its efforts to what has been proven to work, namely uTorrent. With a new version browser-based of the application released recently by the company shows that it has an object to deal with.
However, BitTorrent Inc. did not stop there, having acquired a new name. Although not yet published, the company known as BitTorrent Inc. turned into Rainberry Inc.
"Rainberry Inc is the official name of the company. and changed around the beginning of 2017, ”Rainberry product manager Jordy Berson told TorrentFreak. He said it was a purely corporate decision and that none of the existing product brands would change.
The best way to think about it is the example of Alphabet Inc. which is the official name of the company that most people know as Google.
With this logic changing the name is not unusual, but in this case the motive remains mysterious. Of course there should be a good reason for changing a brand that recognizes millions of people. Let's also mention that the change did not get any publicity even though according to the statement by Jordy Berson has been made by 2017.
Rainberry does not yet have a corporate website and is not mentioned on the official BitTorrent.com and uTorrent.com websites. In addition, all Rainberry employees still declare BitTorrent Inc. as their employer, while Rainberry does not seem to exist yet on Linkedin.