Immediately after the implementation of the General Data Protection Regulation (GDPR), privacy activists who were waiting in the corner began to complain about the behavior of Google and Facebook. The phenomenon is expected to expand in the coming weeks and not just for the larger online companies.
The complaints come from a group called None of Your Business (NOYB), headed by old Facebook foe Max Schrems, from Austria. THE Max Schrems is a lawyer and started the war against Facebook since he was a student, winning several lawsuits to date.
Schrems created NOYB to investigate complaints against major online companies that do not follow GDPR terms. The law allows non-profit organizations to do so on behalf of Europeans if it turns out that their rights have been violated.
The first complaint by NOYB was filed immediately after the GDPR came into force on Friday morning and concerns the widespread practice that insists users agree that a service wants to manage their data before they even use this service. The GDPR states that this is not a genuine consent.
Thus, Schrems NGO has filed four complaints with four different European privacy regulators to make sure that a concerted search is under way.
The first complaint of "forced consent" concerns Android, and was filed in France. The Facebook complaint was made in Austria, while the lawsuits on WhatsApp and Instagram were filed in Hamburg and Belgium respectively.
According to Schrems, the purpose of these complaints is not to force users to accept that their data will be used by ads only to be able to use their phone or communicate with other users of a social network.
Schrems appears to have embarked on a concerted effort to redefine the GDPR before it is well implemented. And this is not a bad thing at all…