Google announced a multi-million dollar investment in JD.com, hoping to enter the Chinese retail market.
With 550 million dollars, the company will work with JD.com to "speed up how retail ecosystems offer services that are useful, personalized and of high quality".
"With the application of JD.com supply chain and know-how and with our technological strength, we will explore new ways in which retailers can easily sell their goods to their consumers, giving them the option to buy from anywhere. and if they want "says the posting the company.
According to Google, the Asia Pacific region is one of the largest and fastest growing e-commerce markets in the world, with Southeast Asian consumers expected to spend $88,1 billion online until 2025.
"These consumers from Asia are ready to buy, but it is difficult to be happy," continued the blog post, signed by APAC President Karim Temsamani.
As part of the partnership, JD.com will participate in Google Shopping, allowing consumers to buy some of its products in many regions of the world.
The contradictions
Here we recall that the European Commission last June imposed a fine to Google for abusing its search engine to promote its own products, displaying them at the top of the search results.
China, on the other hand, has long exploited the world's most sophisticated censorship mechanism, also known as the Great Firewall, hampering the services of major Silicon Valley companies.
Τα κοινωνικά δίκτυα όπως το Facebook, το Twitter και το YouTube μπλοκάρονται στη χώρα. Τελευταία με μια πιλοτική ζώνη ελεύθερου εμπορίου που δραστηριοποιείται στη Σαγκάη επιτρέπεται κάποια access σε τέτοιο content, although it is still very limited. Services such as Microsoft Outlook and Gmail are also prohibited by the country's laws.
The Chinese government has closed streaming services and has issued repeated warnings about the need to clean the content of local websites.
In fact, in early 2016, China upgraded the Great Firewall and began banning the use of VPNs, with the aim of promoting the "healthy growth" of the Internet in China. The ban on VPNs by China came into force in March 2018.
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