As you may have noticed, since yesterday we have added support for Accelerated Mobile Pages (AMP) Google project on our pages.
Accelerated Mobile Pages is an open source web publishing technology designed to improve the performance of web content and ads. The Google-led AMP project competes with Facebook's Instant Articles, a similar project that has roughly the same goals.
According to Google:
Accelerated Mobile Pages Advantages
Faster landing pages usually lead to more conversions, and AMP allows you to create pages that load quickly. Combining speed and smoother loading, AMP destination pages often provide users with a better relative experience. Landing page experience is an important factor for Quality Score and Ad Rank.
How It Works
AMP loads fast because it's designed for speed. Browsers interpret it more easily (and therefore faster). code AMP HTML, because it's optimized and specifically designed to help developers avoid common problems codifications that lead to slow page loading.
Why did we turn off AMP about a year ago?
Στον τρόπο λειτουργίας η Google αναφέρει με λίγα λόγια ότι η λειτουργία επιτυγχάνει γρήγορους χρόνους φόρτωσης χρησιμοποιώντας κώδικα AMP HTML. Αυτό αρχικά ήταν και το μειονέκτημα. Η προβολή σελίδων με ελάχιστο HTML και JavaScript επιτρέπει στο περιεχόμενο να φιλοξενείται στην προσωρινή μνήμη AMP της Google. Στη συνέχεια, η Google μπορεί να προβάλλει αυτήν την προσωρινά αποθηκευμένη έκδοση στους χρήστες άμεσα όταν κάνουν κλικ στη connection which is present in the search results.
The AMP uses a restrictive set of HTML/JS, which is prohibitive for too many other functions. Originally the AMP code did not allow registration scripts, filling out contact forms or online shopping.
AMP did not show the navigation menus, any side content, or other content to find on your site. This has caused a significant drop in page views from mobile phone users.
Why did we re-enable it?
Initially we should mention that there are too many developers involved in the development of AMP pages, and are trying to overcome the above problems.
But also the logic of Accelerated Mobile Pages represents us as an idea: fast pages without unnecessary "weights". The normal page of iGuRu.gr is also built on this idea, hitting incredible load times. 
So the question we had to answer was very simple: Do we want more user interactions, such as click on the sidebar widgets, or subscribe to newsletters or a better ranking?
For the first we have proved that we are a little interested :).
So Google AMP is back here. Enjoy the new pages.
