Dark patterns more about how they handle you

In earlier publications we have talked about Dark patterns. If you feel something you do not want to do but you do not have (obvious) choices you might be in front of a Dark pattern.Dark patterns

Dark patterns are techniques that deliberately mislead you to do what a company wants. So it is probably worthwhile to understand how they work. Let's look at some examples:

Confirm something and feel unique

Web designers who want to get you to sign up for a newsletter are trying to make you feel like you're smart enough by answering a question correctly… Check it out below :

To skip the registration, you should click on the almost invisible link that states that you are not interested in the cat.

All this is deliberate. A simple pop-up window may have better results because they do not try to fool you. But the above practice is very common. Tumblr has too many examples if you want to see.

Bait and switch

Sometimes you click on a button to do something, and you find that you have done just the opposite. This is the classic bait and switch.

Microsoft used this trick when launching Windows 10. At one point they had two buttons: upgrade now or upgrade tonight.

Now suppose you were one of those who didn't want to install Windows 10. Which button will you press? Too many ended up installing Windows while they didn't want it.

Later it became worse: even closing the window with the two buttons could cause an installation.

There are other types of Dark patterns, but they all have one thing in common: they assume that you do not read the instructions and that you work with instinct. So at some point you may click the wrong button to continue with what you are doing. Too many use this technique.

For example: Last April Facebook used Dark patterns to undermine EU privacy rules. Take a look:

Notice the buttons on the left. The button that closes the pop-up window after accepting the settings is blue, so it stands out. The button that allows you to adjust the settings is white so that it is as bright as blue. The title "Manage data settings" makes the page a little scary for non-geeks.

Facebook knows that the vast majority of its members will press the blue button without reading anything just to make the pop-up disappear. However, with the "agreement" of the users, the company has their consent for the collection of data, which is now legally required by the GDRP.

None of the above is illegal. But Facebook does not show the neutral options it gives you.

Of course there are thousands of such examples on the internet. Let's talk a little about crapware. You know many times that free app installers hide traps:

The idea here is that you will click “Next” without reading what it wants to install installation. The right image even offers with very small ones the direct download of the application and will not send you to another page with dozens of ads. This practice dates back to the 1990s.

We could go on

There are many other types of Dark patterns. Any design that tries to get you to do something you don't want to is using something dark . For more you can take a look at the following posts:

iGuRu.gr The Best Technology Site in Greecefgns

every publication, directly to your inbox

Join the 2.100 registrants.

Written by giorgos

George still wonders what he's doing here ...

One Comment

Leave a Reply

Leave a reply

Your email address is not published. Required fields are mentioned with *

Your message will not be published if:
1. Contains insulting, defamatory, racist, offensive or inappropriate comments.
2. Causes harm to minors.
3. It interferes with the privacy and individual and social rights of other users.
4. Advertises products or services or websites.
5. Contains personal information (address, phone, etc.).