Difficult Year for Apple: CEO Tim Cook, he published a letter to investors, warning of lower-than-expected earnings in the first quarter of 2019, stating that there were "fewer iPhone upgrades than we expected".
The weakened demand came mainly from China, according to Cook, although he said that in general the trend for "upgrades was not as strong as we thought it would be".
Στην επιστολή του, ο Cook προσπαθεί να επεξηγήσει τα χαμηλότερα κέρδη τονίζοντας: το χρονοδιάγραμμα κυκλοφορίας του iPhone XS και XS Max σε σύγκριση με το iPhone X, την τιμή του δολαρίου των ΗΠΑ, τους περιορισμούς της προσφοράς λόγω του αριθμού των νέων productτων που κυκλοφόρησε η Apple το Φθινόπωρο και τη συνολική οικονομική αδυναμία σε ορισμένες markets.
But the basic question remains simple: people just do not buy as many new iPhones as Apple hopes.
According to Mr. Cook's letter,
"Lower iPhone revenue, especially in China, represents our revenue deficit." Cook says other Apple divisions have actually seen growth of 19 percent over the year, but the truth is that the iPhone is Apple's core business, and if Apple can't sell enough of them , the whole business is shaken.
In an interview with CNBC, Cook says of the deficit that "trade tensions between the United States and China put additional pressure on their economy”, which leads to fewer customers.
In total, the forecast for the deficit of the first quarter of the year reaches up to 9 billionmillions dollars, compared to its initial estimate.
Apple's share fell by almost 10%.
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