Difficult year for Apple: The company's CEO, Tim Cook, he published a letter to investors, warning of lower-than-expected earnings in the first quarter of 2019, stating that there were "fewer iPhone upgrades than we expected".
The weakened demand came mainly from China, according to Cook, although he said that in general the trend for "upgrades was not as strong as we thought it would be".
In his letter, Cook tries to explain the lower earnings by highlighting: the release timing of the iPhone XS and XS Max compared to the iPhone X, the dollar price of USA, τους περιορισμούς της προσφοράς λόγω του αριθμού των νέων productof those released by Apple in the Fall and overall economic weakness in some markets.
But the basic question remains simple: people just do not buy as many new iPhones as Apple hopes.
According to Mr. Cook's letter,
"Lower iPhone revenue, especially in China, represents our revenue deficit." Cook says other Apple divisions have actually seen growth of 19 percent over the year, but the truth is that the iPhone is Apple's core business, and if Apple can't sell enough of them , the whole business is shaken.
In an interview with CNBC, Cook says of the deficit that "trade tensions between the United States and China are exerting additional pressure in their economy”, which leads to fewer customers.
Overall, the forecast for the first quarter of the year is up to 9 billions of dollars, compared to its initial estimate.
Apple's share fell by almost 10%.
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