Microsoft as you know, develops its applications for mobile devices with Android and iPhone. The company seems to be experimenting with all kinds of ideas to increase its user base on these two platforms.
The latest example concerns Microsoft's Android apps, which have started showing ads on menu “Share menu” in an attempt to convince users to install other applications developed by Redmond developers.
Specifically, Android Police discovered that when usesone application from Microsoft and you are trying to share a file, the Share menu that usually shows the icons of the apps already installed on your device also includes shortcuts for other Android apps developed by Microsoft that you don't have installed.
Clicking one of these icons, which usually says the name of the app (Installation), takes you to the Google Play Store, where you can download and install the Microsoft app.
The ads are not necessarily annoying, as they are placed in the Share feature, but they fill the screen with icons, especially if you use a few company applications.
The worst that can happen according with AP, is that more and more developers can follow in Microsoft's footsteps and start advertising their own applications from the Share menu.
If something like this starts to happen, mode share on Android will become very cumbersome as you will be trying to find the app you are interested in among many others.
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