China intends to take steps to regulate the e cigarettes market as it is concerned about consumer health and of course because sales of electronic cigarettes have been rising steadily over the last few years.
China's National Health Committee has launched an investigation into electronic cigarettes and is planning to issue new industry legislation, health chief Mao Qunan said at a press conference this week.
The effort came as Chinese start-up e-cigarette companies seem to have "escaped" in their quest to attract attention to the world's largest smoker market.
Vaping suppliers in China are currently and not known laboratories. At least 20 electronic cigarette companies in China have increased their funding from the beginning of 2019, according to data collected by Crunchbase.
All of these companies are facing China Tobacco's state monopoly, the world's largest cigarette maker, and provides the government with colossal tax revenue.
Some researchers support the use of e cigarettes can help adults stop smoking while others have shown that electronic cigarettes are just as addictive as traditional cigarettes.
The other major controversy is the growing use of electronic cigarettes among adolescents, which has led to California's ban on sales of these products.
China, on the other hand, reportedly applies more controls to new smoking technology. Research shows that heating aerosols produced by e-cigarettes can contain "many harmful substances" and that additives in e-cigarettes can "pose health risks", such as said Mao. He also said that the controversial nicotine level marking can lead to bad behavior of smokers and non-strict device standards can lead to battery explosion and other safety incidents.
Like the US, China has also seen a worryingly high participation rate among young people, which is another reason that pushes Beijing to keep industry under control. The use of electronic cigarettes by children, adolescents and young adults has proven to be unsafe because nicotine, which is highly addictive, can damage brain development.
In May, China drew up a set of standards (PDF in Chinese) for electronic cigarettes that determine the level of nicotine, the type of additives, accessories and designs allowed in battery-powered smoking devices.