Google BERT the update of the search algorithm

Google BERT: Google he said one of the biggest search algorithm updates in recent years. Using new neural network techniques to better understand query intentions, Google says it can now display more relevant results for about one in 10 searches in the US in English (with support for other languages ​​and sites). Google BERT

For the snippets, η it already works globally.

Any updates to the search algorithm are often very subtle. An update that affects 10% of searches is a big deal (and certainly keeps alert SEO experts around the world).

Google says this update will work best for larger, queries, and many other ways, so you'll love to search Google because it's easier for you to write a complete sentence than a keyword sequence.

The technology behind this new neural it is called “Bidirectional Encoder Representations from Transformers” and we will refer to it simply as BERT.

Google first talked about BERT last year and opened the code for applying to pre-trained models.

Transformers are one of the most recent developments in machine learning. They work particularly well for where the sequence of elements is important, which obviously makes them a very useful tool for working with physics and, therefore, in search queries.

This BERT update also marks the first time that Google uses the latest Tensor Processing Unit (TPU) chips to display search results.

Ideally, this means that Google Search will now be able to understand exactly what you are looking for and provide more relevant search results and quotes.

The Google BERT update was launched this week, so you'll have a chance to see some of its results in the search results.

iGuRu.gr The Best Technology Site in Greecefgns

every publication, directly to your inbox

Join the 2.100 registrants.

Written by giorgos

George still wonders what he's doing here ...

Leave a reply

Your email address is not published. Required fields are mentioned with *

Your message will not be published if:
1. Contains insulting, defamatory, racist, offensive or inappropriate comments.
2. Causes harm to minors.
3. It interferes with the privacy and individual and social rights of other users.
4. Advertises products or services or websites.
5. Contains personal information (address, phone, etc.).