Facebook unveiled its new brand

Facebook has just unveiled its new brand through a marketing announcement by Antonio Lucio.

Facebook is changing its trademark and it seems to place it in all of its applications. The company's marketing manager, Antonio Lucio, issued a statement today with all the details.

Specifically, the Communication states:

Facebook started as a single application. Now, 15 years later, we offer a suite of products that help people connect with friends and family, find communities and grow businesses.

Today, we are updating our company name to make it clearer about products coming from Facebook. We are introducing a new corporate logo and further distinguishing the Facebook company from the Facebook application, which will keep its own branding.

The New branding was designed for the sake of clarity and uses custom typography and capital graph to create a visual distinction between the company and the application.

People need to know which companies have the products they use. Our main services include Facebook, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These applications and technologies have been in common infrastructure for years, and the teams behind them often work together.

We started to be clearer about the products and services that were part of Facebook years ago, adding a company endorsement to products like Oculus, Workplace and Portal. And in June we started to include "from Facebook" in all our applications. In the coming weeks, we will start using the new brand in marketing products and materials, including a new company website.

This brand change is a way of better communicating the ownership structure with the people and businesses that use our services to connect, share, create and grow their community.