WordPress, one of the top blog infrastructure providers, tries to make blogging more sustainable by allowing websites to easily accept recurring payments. How; With Subscriptions.
The new tool will be available to all those who have a standalone WordPress website (for a fee) but also to CMS that use Jetpack tools, a multi-plugin of the company.
The truth is that with blogging you can hardly make money especially if you do not have the necessary traffic.
"Especially a small publisher, or a small business, for the prospect of viability, subscriptions will be a key element in generating revenue from your site in 2019", reports Mark Armstrong, founder of Longreads and author of Automattic (parent company of WordPress). The idea is to create something simple that could be integrated relatively easily, so that the pages can immediately start generating revenue from their visitors. ”
Armstrong said an early version of the product was initially tested on Longreads.
"We had a lot of feedback," Armstrong said.
"We have had memberships and subscriptions to Longreads since 2011. So we have about eight years of experience working with members and subscriptions."
But the product is that it has dual functionality - like, for example, a PayPal plug-in to WordPress allows developers to accept payments and build communities easily. It is not competitive with the Patreon service.
Or rather, to put it better, Armstrong does not see it as competitive.
"I believe we are all supporters of all the other products in the WordPress ecosystem. Patreon, Memberful, and WooCommerce, which are part of our company, will also be able to have a subscription plugin. ”
These products will cater to a slightly different need and will be available on all blogs that use WordPress - not just the paid ones.
Armstrong says the new WordPress recurring payment feature will work well for local websites trying to start a paid affiliate program or perhaps a podcaster.
"Recurring payments are crucial for any small business. And that's something all our users want. "