The Coalition for Better Ads (CBA from the Coalition for Better Ads), a team dedicated to improving the state of online advertising, also announced today new rules for ads featuring short videos (less than eight minutes).
From 5 August 2020, the Google states that Chrome will use built-in ad-blocking capabilities to block all video ads that do not comply with these new regulations.
The video ads displayed through its advertising platforms Google and YouTube ads should also comply in the coming months.
Managers who will not change them advertisements with their specific videos, will be blocked by Chrome. Remember that Chrome users account for about 60% of all Internet users.
Which videos were banned? The following four video formats are considered unwanted:
Drug and alcohol abuse policy
This policy prohibits the use of drugs and alcohol in videos.
Ads that can not stop
The policy refers to ads that cannot be stopped before they are displayed or within the first 5 seconds.
Mid-roll ads are suddenly thrown into another video playing, interrupting the content.
Large ads that capture the entire screen and block the video player
These are image or text ads that appear at the top or in the middle of a video and cover more than 20% of the video player
The CBA said it had concluded that these forms of advertising were intrusive based on a market survey of 45.000 consumers in eight countries.
The new rules do not apply to videos longer than eight minutes.