Google has announced that it will begin blocking major annoying ads in the Chrome browser to address the impact they have on system performance, network performance, and device battery life.
Google reports that these ads may misuse system resources without the user knowing. In some cases, they are used to extract cryptocurrencies or are simply neglected in their code.
So Google no longer wants them to appear while browsing Chrome.
Its browser Google will start to limit the resources that an ad can use at some point in the future.
"To save our users' batteries, data plans, and give them a better web experience, Chrome will limit the resources an ad can use before the user can interact with the ad. "When such an ad appears, an error page will appear in it, informing the user that the ad is trying to use too many resources." he says Google.
The company also announced the first limits that the browser will use to distinguish "bad" ads from those that do not hurt (see AdSense Google).
"We are targeting the heaviest ads, the ones that use the most CPU or network bandwidth of 99,9% of all ads running. Chrome sets thresholds for 4MB of network data or 15 seconds of CPU usage in any 30-second period or 60 seconds of total CPU usage. "Although only 0,3% of ads exceed this limit today, these ads represent 27% of the network data used by ads and 28% of total CPU usage by ads," explains Google.
The new ad blockers will be available for everyone in the stable version of Chrome to be released in late August, as the company says it will take several months to test.