Google has announced that it will begin blocking major annoying ads in your browser Chrome, to deal with the impact they have on the performance of the system, the network but also on the battery life of a device.
Google reports that these ads may misuse system resources without the user knowing. In some cases, they are used to extract cryptocurrencies or are simply poorly coded.
So Google no longer wants them to appear when you browse with it Chrome.
Her browser Google will start to limit the resources that an ad can use at some point in the future.
"To save the batteries, the data programs of our users and to offer them a better web experience, the Chrome will limit the resources that an ad can use before the user manages to interact with the ad. "When such an ad appears, an error page will appear in it, informing the user that the ad is trying to use too many resources." reports Google.
The company also announced the first limits that the browser will use to distinguish "bad" ads from those that do not hurt (see AdSense Google).
"We are targeting the heaviest ads, the ones that use the most CPU or network bandwidth of 99,9% of all ads running. THE Chrome sets thresholds for 4MB of network data or 15 seconds of CPU usage in any 30-second or 60-second period of total CPU usage. "Although only 0,3% of ads exceed this limit today, these ads represent 27% of the network data used by ads and 28% of total CPU usage by ads," explains Google.
The new ad blocking programs will be released to everyone in its fixed version Chrome which will be released at the end of August, as the company states that it takes several months for testing.