Internally the function is known as "silent user interface for notifying permission" or "quieter notification permission UI, ”, and is a new element of it Chrome which will exclude the appearance of requests for notifications.
According to Google, the Chrome will begin blocking and hiding all pop-up alert windows designed to mislead, deceive, or force users to allow alerts.
- Alert requests that force users to enable alerts in order to access site content
- Alert requests that display misleading prompts
- Pop-up alerts that look like chat messages, or system alerts
- Websites that have just received approval to display notifications in the browser use the notifications to steal personal information or trick users into sharing personal information
- Websites that have just received approval to display notifications use it to promote, host, or link to malware or spam.
Sites that use the notification API properly will be allowed to display notifications as long as they do not annoy users or use dark practices.
Webmasters who have registered their domain in the Google Search Console can check if their site will be blocked from July through the Search Console control panel in the new Abusive Reporting section E-mail Notifications Report).