Microsoft's new Edge browser uses the Chromium engine, the same one used by Google Chrome. This gives the company the opportunity to compare its application with other alternatives.
The company seems to be pushing a lot harder for Microsoft Edge, as it started showing ads in the Start menu every time someone enters the name of an alternative browser.
Microsoft calls these ads "suggestions" and you will see the Microsoft Edge entry when you type "Chrome" into Windows Search. The new Edge appears as a "suggested" application.
As it turns out, this ad only targets a limited number of devices and depends on whether the new Edge is not installed on the device. In this case, Windows users see a download link to get the new browser.
Microsoft Edge is based on Chromium and is the new default browser in Windows 10, as it replaces the old version once installed on your device.
Changing the database to Chromium has allowed Microsoft to have a new browser on all Windows, (10, 7, 8, 8.1, and macOS. The Linux version according to the company is being prepared. Of course, everything shows that this time Microsoft browser can compete with competitors' applications, thanks to Chromium, an opoen source software.
This is certainly not the first time Microsoft has tried to get us to adopt its own browser using the same tactics.
In Windows 10, a similar "suggestion" appears on the Default Applications screen in Settings when you try to replace Microsoft Edge with a different application such as Google Chrome or Firefox.