The company that bought the brand name VAIO from Sony, signed a memorandum of cooperation that wants the Olympus to separate the division with the cameras and transfer all its shares to JIP.
The camera department is a small part of the business Olympus, which will now focus more on providing medical equipment such as endoscopes.
OR Olympus states that "it has implemented measures to address the extremely serious problems of the digital camera market, due to (among other things) the rapid contraction of the market caused by the evolution of smartphones".
As with the VAIO brand name, JIP plans to streamline the business and will continue to develop products using its brands Olympus OM-D and Zuiko.
Its illustration section Olympus, which has focused on Micro Four Thirds mirrorless cameras for the past decade, has lost much of its profits in the last three years. The Pen series, based on a classic half-frame film series, sparked a wave of retro digital mirrorless cameras and Olympus released several cameras throughout 2010.
But from 2010 to 2020 we had a huge boom in the smartphone market….
OR Olympus and JIP plan to sign the final agreement by the end of September, which is expected to be completed later in 2020. The financial terms of the acquisition have not yet been published.