Coca-Cola will start participating in its boycott Facebook with a pause in all ads through the social network from July 1, 2020.
The Coca-Cola Company is suspending all its digital ads on social media platforms for at least 30 days from July 1, the company announced on Friday night.
Coca-Cola even seems to go one step further and cuts all ads worldwide from social media platforms, and not just on Facebook and on Instagram. This will mean that the boycott will affect Twitter, YouTube and other online platforms.
"From July 1, Coca-Cola will stop advertising on all social media platforms worldwide for at least 30 days," said Coca-Cola CEO James Quincey in a statement posted on company website.
"We will dedicate this time to re-evaluating our advertising standards and policies to determine if internal changes are needed and what more we should expect from our social media partners to get rid of platforms of hatred, violence and inappropriate content. We will let them know that we expect more accountability, action and transparency from them. "
Its CEO Facebook Mark Zuckerberg announced a series of company policy changes that, while not explicitly responding to the boycott, appear to have been designed to address many of the social network's criticisms of the lack of mitigation of rhetorical violence, hatred, and misinformation in support of President Donald Trump and other controversial accounts and pages.
However, while boycotting can create big problems in Facebook and Instagram, on the other hand we should think that even if all the big advertisers stop their advertising spending for a month, they may not "spoil" the Facebook. The company's advertising revenue comes from direct response ads from small and medium-sized businesses.
The campaign Stop Hate For Profit launched last week, with popular clothing companies such as The North Face and Patagonia. Since then he has gained impressions and a lot of participation and support from other American companies. On Friday, Honda announced that it would also participate in the campaign and stop advertising on Facebook and on Instagram since July. "It does not align with the values of our company, which are based on human respect", reported the company on Twitter.