Coca-Cola participates in the boycott of Facebook

Coca-Cola will begin participating in the Facebook boycott with a pause on all through the social network from July 1, 2020.

Η Coca-Cola Company θέτει σε παύση όλες τις ψηφιακές της στις πλατφόρμες των κοινωνικών δικτύων για τουλάχιστον 30 ημέρες από την 1η Ιουλίου, όπως ανακοίνωσε το βράδυ της Παρασκευής η εταιρεία.

The move is part of a wider boycott of Facebook and Instagram organized by the Anti-Defamation League, NAACP and other organizations supporting the "Stop Hate For Profit".

Coca-Cola even seems to go one step further and cuts all ads worldwide from social media platforms, and not just Facebook and Instagram. This will mean that the boycott will affect Twitter, YouTube and other online platforms.

"From July 1, Coca-Cola will stop advertising on all social media platforms worldwide for at least 30 days," said Coca-Cola CEO James Quincey in a statement posted on company website.

"We will dedicate this time to re-evaluating our advertising standards and policies to determine if internal change is needed and what more we should expect from our social media partners to get rid of platforms of hatred, violence and inappropriate content. We will let them know that we expect more accountability, action and transparency from them. "

Facebook CEO Mark Zuckerberg announced a series of company policy changes that, while not explicitly responding to the boycott, appear designed to address many of the criticisms the company has faced. for failing to moderate violent, hate speech, and misinformation supporting President Donald Trump and other controversial accounts and pages.

Remember that Mr. Facebook (Mark Zuckerberg) is very good at promising and doing little to nothing.

However, while the boycott may create big problems for Facebook and Instagram, on the other hand we should consider that even if all major advertisers stop their advertising spending for a month, they may not "break" Facebook. The commercials of the company come from direct response advertising from small and medium-sized businesses.

The Stop Hate For Profit campaign was launched last week, with popular ένδυσης όπως την The North Face και την Patagonia. Από τότε έχει κερδίσει τις εντυπώσεις και πάρα πολλές συμμετοχές και υποστήριξη από άλλες εταιρείες της Αμερικής. Την Παρασκευή, η Honda ανακοίνωσε ότι θα συμμετάσχει επίσης στην καμπάνια και θα σταματήσει τη διαφήμιση στο Facebook και στο Instagram από τον Ιούλιο. “Δεν ευθυγραμμίζεται με τις αξίες της εταιρείας μας, οι οποίες στηρίζονται σε ανθρώπινο σεβασμό”, Reported the company on Twitter.

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Written by giorgos

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