Microsoft has been added to the list of companies that have decided to stop them advertisements τους στο Facebook και το Instagram. Σε αντίθεση με άλλα μεγάλα ονόματα που έκαναν το ίδιο σαν αντιρατσιστικό μποϊκοτάζ ενάντια στο κοινωνικό δίκτυο, η Microsoft φαίνεται να έχει τους δικούς της λόγους.
More specifically, a report from Axios reveals that the company is "really worried about where its ads appear".
In other words, Microsoft does not necessarily support the boycott of Facebook, but it does not want its ads to appear on a platform that engages in hate speech and pornography scandals.
“Based on the concerns we had in May, we pulled all Facebook/Instagram ad spend on USA and then we also pulled all Facebook/Instagram ads globally,” Reported Chris Capossela CMO of the company.
“The timeline for re-spending on social networks It depends on what they do, but I expect our hiatus to continue until August."
Facebook as we mentioned in an earlier publication receives very harsh criticism from activist groups, but also from too many companies for the content it allows to be published on the platform. Some of the biggest names who withdrew their ads from the company include Unilever, Honda and Coca-Cola. As we mentioned, the latter suspends its ads on Facebook for 30 days starting from July 1st.
The move is part of a wider boycott of Facebook and Instagram organized by Anti-Defamation League, the NAACP and other organizations that support the “Stop Hate For Profit".
The campaign Stop Hate For Profit launched last week, featuring popular apparel companies like The North Face and Patagonia. Since then it has gained traction and a lot of participation and support from other companies in America.
On Friday, Honda announced that it would also be participating in the campaign and will stop advertising on Facebook and Instagram from July. "It does not align with the values of our company, which are based on human respect", Reported the company on Twitter.
