OR Microsoft was added to the list of companies that decided to stop their ads on Facebook and Instagram. Unlike other big names who did the same as anti-racist boycotts against the social network, the Microsoft seems to have its own reasons.
More specifically, a report from Axios reveals that the company is "really worried about where its ads appear".
"Based on the concerns we had in May, we withdrew all advertising costs to Facebook/ Instagram in the US and then we pulled all the ads on Facebook/ Instagram worldwide ", reported Chris Capossela CMO of the company.
"The timetable for resuming our spending on social media depends on what they do, but I expect our pause to continue until August."
The Facebook as we mentioned in an earlier post receives very harsh criticism from activist groups, but also from too many companies for the content it allows to be published on the platform. Some of the biggest names who withdrew their ads from the company include Unilever, Honda and Coca-Cola. As we mentioned the latter suspends its ads on Facebook for 30 days starting from July 1st.
The Stop Hate For Profit campaign started last week, with popular clothing companies such as The North Face and Patagonia. Since then he has gained impressions and a lot of participation and support from other American companies.
On Friday, Honda announced that it would also participate in the campaign and stop advertising on Facebook and on Instagram since July. "It does not align with the values of our company, which are based on human respect", reported the company on Twitter.