The Internet is an amazing tool, a window through which you can access anywhere in the world. You could liken it to a huge library full of information.
However, this library is not configurable, so there is a lot of misinformation, fake data and fake reviews. If you want to see examples of fake reviews do not go far. Do a search for "best hosting".
Why are there so many fake reviews?
There are many reasons, but we will mention the most important: it is a very profitable business. Many web hosting sites offer very large amounts (from $ 50-200) for every referral that is registered for web hosting on their site.
Some of the most popular hosting programs offer:
- WPEngine Affiliate Program ($ 200 per sale)
- Bluehost Affiliate Program ($ 65-120 per sale)
- Siteground Partner Program ($ 50-125 per sale)
- Hostgator Affiliate Program ($ 50 per sale)
- A2 Hosting Partner Program ($ 85-140 per sale)
- Hostinger Partner Program (60% commission per sale)
Due to the high performance, it is almost impossible to find a hosting service without going through an affiliate site. Their only goal is to get the commission they receive from the web hosting services. So fake reviews are used because they do it very well.
These sites that publish hosting reviews, can bypass valuable services because they do not give any commission. A rating website may even belong to the web hosting platform itself, constantly promoting that particular company as number one.
All reviews are carefully written by SEO experts. They are carefully crafted reviews that use specific keywords that get them to the top of the search results.
Let's look at some similarities we find in fake reviews:
Lack of data: There is no evidence to suggest or specific details about the performance of web hosting.
Copied information: A review that has been "written" by copying and pasting from the specifications of the hosting sites, is not a review but an advertisement.
Many positives: Too good to be true.
Anonymous author: Are you sure the author of the review exists?
Many negatives: Advertising on a service criticizing competitors.
The review site: hosted elsewhere
No traffic: If the site traffic is less than the number of ratings.
Watch out for customer reviews: Who guarantees that what you are reading is from a customer? Customer review comes from a "verified buyer?"
Does the client review include a domain or IP address for verification? These are two red flags that you should check constantly. that have to wave frantically at your face on these fake sites.
Watch the Top 10 reviews. You will not find services that do not provide affliate links.
Finally where will I find a reliable service?
Read as much as you can to get an idea of what is on the market. But do not buy. You can discuss what you are thinking on a page that contains experts or people who know more about the item and will not get a commission from one of your purchases (e.g. IGuRu.gr Group on Facebook).
Discuss and get opinions. Do not be afraid anyway at the time of the decision you will be alone.