Η Consumer Technology Association (CTA) he said that CES 2021 will not take place in person but online.
So the annual tech show, which typically draws thousands of attendees to Las Vegas each January, will be held in an almost virtual format amid continued uncertainty with the Covid-19.
The decision marks a major turning point for the CTA, which until a week ago insisted that the event would take place as we knew it. Today, however, CTA CEO Gary Shapiro, along with his concerns, said that the physical presence of the exhibition is impossible.
"In the midst of the pandemic and growing global health concerns with the spread of COVID-19, it is not possible to safely call tens of thousands of people to Las Vegas in early January 2021," Shapiro said. .
"OR technology helps us all work, learn and connect during the pandemic. So it will also help us redefine CES 2021 and bring the tech community together in a meaningful way. By moving to a digital platform for 2021, we can offer a unique experience that will help our exhibitors connect with existing and new audiences.”
Covid-19 has halted major annual industry events technology μέχρι στιγμής. Δεκάδες εταιρείες τεχνολογίας αναγκάστηκαν να αλλάξουν τα προletterof their events, to switch to digital formats or to cancel them.
Looking ahead, the CTA states that CES 2021 will be an exciting new experience, where participants will be able to sign up for personalized tracks and branded or start-up companies will be able to present their products through live demonstrations.
CES is expected to return to the format we knew in 2022.
