If you look at Mickey Mouse you know he is a Disney character. Mickey Mouse turned 90 in 2018 and has a very impressive recognition rate reaches 98% in all age groups.
So it is safe to say that every mascot has a huge role in branding an organization.
The story of Penguin Origin
The Linux was developed by developer Linus Torvalds in 1991, but its official mascot came in 1996 in a logo contest. The idea was created when a British developer Alan Cox envisioned a penguin as the official mascot and logo for its core Linux.
The idea to be his mascot Linux A Penguin was launched when Linus Torvalds revealed an image he found on an FTP site showing a penguin being depicted in a similar way to a Creature Comforts created by Nick Park.
“It stands for Torvalds UniX. "
However, not everyone was happy with him Tux. Why a penguin? Many developers were not happy with the cute image. Before the Tux, his mailing list Linux The kernel was full of suggestions from many wild animals, such as foxes, eagles, hawks and even sharks.
Many developers thought that it was not good to give a weak impression on the industry with a picture of a cute animal as a mascot. Many claimed that the Tux gave the impression that he was affiliated with a gaming company rather than a successful open source software company.
Torvalds talked about his preference for having a penguin as his mascot Linux. He clarified that he wants to stay away from the image of a penguin magu and urged developers to focus on a cute, melancholy and contented character of a penguin who seems to be sitting down after a rich herring meal.
"Permission to use and / or modify this image is granted provided you acknowledge me [Email protected] and The GIMP if someone asks. "
According to Marco Pastore, an open source developer:
"The Tux is an excellent demonstration of the concept behind the development of open source and free software. Unleash your creativity in the community, let them do what they see fit and you will come up with something wonderful. ”
THE Tux is still not a product of an advertising company. Anyone can use it and edit it, but they should give credit to Larry Ewin and the GIMP (The GNU Image Manipulation Program) software he used for its development.