Its users YouTube subscribers to multiple channels will know that their service allows them to receive email notifications of any new uploads from channel owners.
Notifications can, of course, be turned off by notification settings. Now, Google announced that it will stop email notifications for new video uploads from August 13th.
The changes will only affect email notifications, as the company says new upload notifications will continue to be displayed via Android and iOS mobile apps and Web alerts for those who have selected them.
The reason the company is changing the old system is that users open less than 0,1% of email notifications.
In addition, Google states that other important email communications related to user accounts, mandatory service announcements, and more will not be affected.
Regarding the effects on engagement due to the lack of these alerts, the company states that it found no effect on consumption or "tracking time" during its experiment, adding that more people interact with push alerts for mobile phones and their Subscriptions feed ”.
While the change is small, it will actually help users reduce the volume of emails especially if they are subscribed to multiple channels. The YouTube adds that reduced emails will help users locate and pay attention to important emails.