You know that deepfakes can be catastrophic to one's reputation and are very difficult to detect if created correctly. This problem was thought to be addressed by Microsoft releasing a tool that can detect them.
The threat of deepfakes is so important that it made Facebook ban any deepfake content. However, the biggest obstacle is how if the creator has knowledge they look very convincing. So locating and confirming a deepfake is very difficult.
Facebook bans deepfakes and Photoshopped photos because they deceive users.
As mentioned in Microsoft On the Issues, the company wants to change that with a new tool. It is called Microsoft Video Authenticator and analyzes videos to look for the "seams" that are left behind to create a deepfake. These seams are invisible to the human eye, but a computer can detect them using frame-by-frame analysis.
To prevent any reverse engineering of the new technology, the Microsoft Video Authenticator is not released to the public. THE Microsoft distributes its application only to news organizations and political parties. So they can use the tool to separate the real from the fake.
However, the Microsoft announced a second technology to detect them deepfakes. The company proposes a system where a content creator can add tags to his videos with a unique "signature". If the video is edited, a different signature will be created than the original, specifying deepfake.
Deep Fakes and the Infocalypse author Nina Schick states:
The only really common use we have seen so far is non-consensual pornography against women.
However, they are expected to be ubiquitous in about three to five years, so we need to develop these tools for the future.
However, as detection capabilities improve, so will the ability to create.
The Deepfakes is a major issue for the credibility of the media and companies need a way to separate them.
OR Microsoft released the tool to detect edited videos, however, we do not know if it is enough to locate deepfake creators not yet seen.