Open letter for Facebook and Google

An open letter was written in the United Kingdom by MPs, academics and advocates for children's rights. The letter is aimed at ending advertising to users under the age of 18 and is aimed at major technology companies such as Facebook and Google.

Among those who signed were MP Caroline Lucas, Amnesty International, International Privacy and Friends of the Earth.

The letter was published a few days ago after filing a lawsuit against Google which accuses her of breaking UK and EU laws on her , targeting people under 13 with addictive content and using acquired for advertising purposes. The letter calls on companies to protect all children under the age of 18.

An excerpt from the open letter reads as follows:

Behavioral advertising undermines children's privacy. For people under 13, it shouldn't be the case at all: unless explicit parental consent is given, data protection laws expressly prohibit viewing data from young children on which behavioral advertising (data) depends. The fact that advertising and technology companies own 72 data for a child by the time he turns 13 shows the extent of disregard for these laws and the extraordinary to which children are subjected.
But our worries extend beyond the very small and beyond the issues of privacy. Children of all ages are more sensitive to the pressures of marketing, and are less likely to recognize paid content and less likely to understand how and what kind of data is used for these purposes than adults.

In the case of Google, the company allows all users to turn off ad personalization from their account settings.

To address some of the concerns raised by the signatories, the company could very easily have this setting turned off for all child accounts.

While this will not completely address Google monitoring, it will eliminate the problem of behavioral advertising.

https://www.globalactionplan.org.uk

iGuRu.gr The Best Technology Site in Greecefgns

every publication, directly to your inbox

Join the 2.100 registrants.

Written by giorgos

George still wonders what he's doing here ...

Leave a reply

Your email address is not published. Required fields are mentioned with *

Your message will not be published if:
1. Contains insulting, defamatory, racist, offensive or inappropriate comments.
2. Causes harm to minors.
3. It interferes with the privacy and individual and social rights of other users.
4. Advertises products or services or websites.
5. Contains personal information (address, phone, etc.).