Digital makeup from L'Oreal

Digital makeup filters from L'Oreal give you a digital glow for your online video calling in the coronavirus era.

It seems that this pandemic will create new situations. Many people now work from home due to the ongoing global pandemic. This means that you no longer need to dress and especially women to do makeup for the office. All work is done with your pajamas, combed, with the pinch in the eye !!

Everything, until you have to start a video. That's what cosmetics company L'Oreal built on, and seeing sales hit rock bottom due to the pandemic, created Signature Faces, a completely digital product that will improve your appearance on your next video call.

With the new augmented reality feature, you can “apply” up to three “themes” that include ten products each. According to the company, the filters will "break the boundaries of classic makeup to underline your digital look, with confidence and audacity" and "to achieve the impossible with a ». Each theme offers a selection of eyeshadows, lashes, lipsticks and blushes.

We don't know if the filters of Signature Faces are good, since we haven't tried them and in general the L'Oreal company is logical to play its homemade.

Virtual cosmetics is an interesting idea though, especially now that most of us don't go out or go to a physical office. It is not at all surprising that cosmetic brands will consider digitizing their products. And digital makeup comes with an advantage over reality. It is much easier to remove. Just press it deactivation.

However, this isn't the company's first foray into virtual goods. In partnership with Facebook, L'Oreal has enabled to virtually try on makeup directly from the comfort of your home. This was done thanks to AI ModiFace a few years ago.

The Signature Faces is compatible with Snap, Snapchat, Instagram, Duo.

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Written by Dimitris

Dimitris hates on Mondays .....

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