Η European Commission announced its plans to regulate political advertising, clarifying the responsibilities of online platforms, advertisers and political advisers.
Is the action plan being presented today? and has three main pillars: promoting free and fair elections, strengthening media freedom, pluralism and tackling misinformation.
"With the digital revolution in full swing, citizens need to be able to make choices and express their opinions freely," said European Commission President Ursula von der Leyen.
"Fact must be distinguished from fiction and a free media and civil society should be able to engage in an open debate, free from malign interferencefundamentals. The EU is therefore taking action to make our EU democracies more resilient.”
Specific obligations could be imposed on online brokers and advertising service providers, making records, disclosure requirements, transparency of prices paid and targeting criteria necessary.
However, this will be a slow process, and every change in law could take years before it takes effect.
There are also plans to improve the EU's capacity to deal with foreign interference, including the ability to impose costs on perpetrators. The Commission will issue guidelines to strengthen the Code of Conduct on Misinformation next spring and create a stronger framework for monitoring its implementation.
