Texas Attorney General Ken Paxton has filed a lawsuit against Google, accusing the company of unfair practice and monopoly in the digital advertising business.
And not only that. THE case also claims that the company searchs conspired with Facebook to adjust ad auctions and fix prices. The lawsuit was co-signed by nine other Republican-led states.
Paxton made this announcement through a bizarre video on official Twitter account of Texas AG. He said the lawsuit is about Google's "anti-competitive conduct, exclusionary practices and deceptive practices" to create a monopoly. advertisings.
The complaint also accuses the company of colluding with Facebook to give toy the ultimate advantage in mobile advertising auctions. He says in detail that both companies had agreed on how many times Facebook would be at the top of the bidding auctions. You can read the full text of the lawsuit here .
In a statement, Google said the lawsuit was unfounded and that the company was offering competitive advertising fees:
“The allegations regarding the technology Attorney General Paxton's ads are worthless, yet he has gone ahead despite the obvious. Digital ad prices have come down over the past decade. Google's ad fees are lower than the global industry average. These are the characteristics a very competitive industry.”
The dance of lawsuits seems to hold up well.
In addition to this new lawsuit, Google has faced a number of antitrust complaints this year. In October, the The US Department of Justice has sued Google to create an illegal monopoly on search and search ads.
In November, the Competition Commission of India (CCI) filed a complaint against the technology giant regarding the implementation of Google Pay payments. The country's regulator also launched an investigation into the company's dominance in the Android mobile operating system market.
And not a single day has passed since Australia announced that sues Facebook for espionage.