Google has already announced the project privacy sandbox which is supposed to address the issues caused by third-party cookies. H company says its new system could roll out to Chrome browsers sometime next year.
However, Google wanting to delete third-party cookies has raised some concerns in the UK, so the Competition and Markets Authority, or CMA (from the Competition and Markets Authority), has confirmed that it is launching an research which will help determine whether the company will abuse its dominant position in the market or not.
“The CMA has received complaints from Open Web Marketers Limited, μια ομάδα εκδοτών εφημερίδων και εταιρειών technologys, which allege that Google is abusing its dominant position," an official press release states released.
"Given the importance and potential impact of Google's proposed changes, the CMA is already considering the Privacy Sandbox, in conjunction with the ICO and Google. Given the concerns expressed by the complainants, it decided that a formal investigation should be conducted into this project. ”
With the Privacy Sandbox project, Google will offer a set of tools for targeting ads, all aimed at protecting users' privacy.
But that may not be enough, it seems, and the CMA says it is already working with Google to understand all the changes the company intends to make to the Chrome browser.
